About Us

Integrity and transparency being the center of our work domain, help us to stand out as a true partner to our clients. We are a young, dynamic team with expertise in Mergers, Acquisitions, Process Re-engineering, HR & Business Consultancy services and Business Development. We strive to engage and handhold our clients by enabling them to focus on their core business activities while we work as enablers to the supporting functions.


To be the most reputed consulting brand with highest standard of excellence to earn a critical mass of repeated clients.


Enable success to clients, partners and people associated with the organization.

Our Team

Mr. Shiraj Jacob

Managing Director

Shiraj Jacob is the founder of Prism Advisory. He has acquired significant experience in fund raising across Middle Eastern and Indian markets. He brings with him an experience of 17 years, mainly in the retail banking, business development and insurance sector. Prior to this, he was the Head of Muthoot Universal based in Dubai and was instrumental in setting up business for muthoot in UAE,Kuwait & Bahrain, he has worked with Standard chartered bank, ICICI Home Finance and HDFC Standard Life and is an alumnus of IIM
Bangalore. Shiraj believes people don’t plan to fail they just fail to plan. His interest in investing led him to become a successful advisor. He has travelled extensively across the globe and is a passionate photographer.


Mr. Nirmal Shah

Executive Director

Nirmal is an is experienced finance professional with expertise in negotiations, mergers and acquisitions, private equity investments and advisory. He has wealth of experience in advising, evaluating and investing in assets/companies across India, GCC and Europe. He has worked across cycle of transaction such as business origination, deal evaluation, financial analysis, deal presentation to investors, negotiations, investment structuring and Monitoring.

Most recently Nirmal was associated with Ryan International Group of Institutions as head of global business and corporate strategy. He has worked with in India and GCC with leading corporate houses and investment banks such as JM Morgan Stanley, SBI Capital Markets, Global Banking corporation in various investment, advisory roles.

Nirmal is qualified Chartered Accountant from India and Chartered Financial Analyst from CFA Institute USA.


Mr. Jinesh Shah


Jinesh is a qualified Chartered Accountant from India with more than 15 years of experience in Corporate Finance and Banking. He has closely worked with CEOs and CFOs and has played a pivotal role in advising them on their capital structure, fund raising initiatives, assisting them in their due diligence process as well as advising on various structures and instruments for fund raising.

He has previously worked with some of the leading MNCs like Deloitte, Citibank, SBI Capital Markets and IDBI Capital Markets, while advising leading companies like TUV Rheinland NIFE Academy (Subsidiary of a TUV-R, Germany – a Euro 1.7 Bn company), Dena Bank (now amalgamated with Bank of Baroda – leading PSB with an asset size of USD 100 Bn) Kokuyo (A USD 2.6 Bn company), Zandu chemicals amongst others.

Last, he was heading the private Equity Advisory Services at IDBI Capital Markets and Securities Ltd.

Board of Advisor

Mr. Vivek Shenoy

Chief Mentor and Senior Advisor to Board

Vivek Shenoy is part of the Advisory board of Prism Advisory. He is a respected banking professional with 23 years’ experience in multi-geography and multi-cultural environments across India, the Arabian Gulf and parts of Levant . He is recognized for helping build sustainable business models, which balance risk with reward, achieving efficiencies in business processes and helping organizations achieve stated goals in challenging environments.

A trusted board advisor helping boards and senior management in identifying, challenging and making decisions on new business opportunities, organic / inorganic expansions and monitoring overall strategy of the organization with specific performance benchmarks, his core competencies are governance, risk management & processes, leadership development and change management. Vivek also has extensive hands on experience in acquisitions & integrations, strategic planning and post investment monitoring.

He was awarded Risk Manager of the Year – India at the maiden India Risk Manager Awards conducted by ET Now and ICICI Lombard in March 2014.

Vivek is currently a director of Cognitive Advisory Services in India which provides services in the realms of strategy, governance, risk and compliance, corporate finance and other financial advisory services. Vivek has previously worked in organisations such as KPMG in the Middle East, Ernst & Young India, Venture Capital Bank Bahrain, BMI Bank Bahrain and Arab Bank Jordan.